Cynthia Aaram

Owner and Founder

About Blue Jay Bookkeeping

Our story begins with a belief: business owners deserve clarity, not confusion.

Born and raised in Midland, Texas, I’m a proud dog mom and happily married. Growing up in West Texas, I learned early on the values of hard work, integrity, and perseverance. My parents worked tirelessly to provide for my siblings and me, instilling the importance of staying true to ourselves and pursuing our dreams. That foundation still guides both my personal and professional life.

I started Blue Jay Bookkeeping to serve hardworking entrepreneurs who want more clarity, less stress, and the confidence to grow their businesses. With over 20 years of experience across various industries, I understand the challenges that come with managing finances—and I also know the relief that comes when you finally feel in control. To me, numbers aren’t just data—they tell the story of your business.

At Blue Jay, our mission is simple: to help you stop second-guessing and start scaling with clean books, clear reports, and real support. For me, bookkeeping isn’t just about numbers—it’s about people. It’s about building trust, fostering relationships, and giving business owners the confidence to make decisions with clarity and peace of mind.